KEIGHLEY printer DMP has marked a milestone by turning back the clock.

The firm celebrated its one millionth digital impression with a look back at a historic communications method – pigeon post!

DMP has developed online software – known as Hello Market – which enables businesses to send thousands of personalised letters, postcards, brochures or fliers within moments.

Managing director Tony Kemp said: "Every message can be tailored to the recipient without the user having to redesign each one.

"The software 'talks' to the data to pick out the differentials, then it is printed and mailed out to arrive the next day.

"It is much easier and more reliable than releasing a flock of pigeons!

"Hello Market software is free to use online and users only pay for what they print and mail.

"There are no set-up costs and no minimum run charges and you can mail as few or as many as you wish.

"It's ideal for every organisation to use for some or all of its communications requirements."