KEIGHLEY marketing and print specialist DMP has helped give the British Wool Marketing Board a new look.

The company, which also manages the board's annual mailshot to sheep farmers, used its creative expertise to update the organisation's identity.

"The board wanted to give its corporate look a more modern theme," said DMP managing director, Tony Kemp.

"We are delighted with the result – a bang up to date and professional corporate identity."

Mark Powell, of the British Wool Marketing Board, said: "We are really pleased with the new look, which is being used throughout our communications."

The board is a non-profit-making organisation which collects, grades and sells wool on behalf of sheep farmers.

DMP, based in Royd Way, has become an innovator in personalised print technologies through its online Hello Market and Giving.Cards platforms.

After acquiring the business in 2011, Mr Kemp transformed it and invested hundreds of thousands of pounds in new technology and equipment.

Hello Market, launched three years ago, is now a leading direct marketing tool for small and medium sized businesses and charities.